Among the 17 countries analysed, Portuguese consumers are those who intend to spend less, followed by Spain, the United Kingdom, and Austria.

61% of Portuguese respondents expect to spend an amount similar to previous years, while only 7% admit to spending more. On the other hand, 32% say they will spend less.

By age group, Portuguese respondents between 42 and 57 years old are those who admit to being more restrained in spending, with 35% admitting that they will spend less, followed by the age group from 26 to 41 years old (33%) and by the 58 at 76 years old (32%). On the other hand, only 20% of respondents from generation Z (from 18 to 25 years old) admit to reducing spending this Christmas season and, in this age group, there is also the highest percentage of respondents saying that they will spend more (15% admit to doing so).

Globally, almost eight out of ten (78%) consumers point out that inflation will have an impact on Christmas shopping, according to a study carried out between October and November of this year with more than 17 thousand consumers from 17 countries. Portugal is the country where this trend is most felt, with nine out of ten Portuguese (89%) pointing out that price hikes will have an impact on Christmas shopping, followed by Ireland (87%) and Italy (84%).


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