“What a spectacular series of announcements”, greeted the executive director of the technology giant, Tim Cook, at the end of the event, which was broadcast 'online from Apple Park in California (USA), with no audience due to the pandemic context.
To present some of the new devices, such as the iPhone 13 and the iPad, the company used videos recorded in the city center of Lisbon, as well as in Ponte Vasco da Gama, Aula Magna and the Museu da Marinha.
The event could be followed on Apple's website, as well as on YouTube and Apple TV, at 18:00 (Lisbon time).
Apple Event — September 14
Apple Event — September 14
At the “California Streaming” event, Apple presented its new 'smartphone' iPhone 13, which has a similar design to last year, but with camera improvements, capable of capturing up to 47% more light in low-light conditions.
The new iPhone will be available in a 6.1-inch version and a smaller version, the 5.4-inch Mini, starting at prices of $799 (about 676.24 euros) and $699 (about 591.60 euros). euros), respectively, in 128 gigabyte models.
The camera features a 12 megapixel lens with a 1.6 aperture and a 12 megapixel ultra wide angle with a 2.4 aperture, as well as a 120-degree field of view and improved motion stabilization technology.
In the case of the high-end versions, the 13 Pro (starting at $999 (about 846 euros) and the 13 Pro Max (starting at the price of $1099 (about 931 euros)), a third lens is added ( telephoto), like the iPhone 12, and the screen can play at a frequency of 120 Hertz (Hz).
The screen is brighter with Super Retina XDR technology.
All models of the new 'smartphone' have the A15 Bionic processor and increased battery life, with an autonomy between 1.5 and 2.5 hours longer (depending on version) than the 2020 model.
Another novelty is the cinematographic mode for video recording, which allows you to change the focus automatically or manually from one subject in the foreground to another, depending on the action, generating an effect similar to that of movies.
Also, the iPhone 13 Pro is the first Apple 'smartphone' to be able to reach the storage capacity of 1 terabyte, which until now was only reserved for iPads.
The new 'smartphones' will be available from September 24th.
Unlike 2020, with the introduction of 5G, the technical improvements of the new generation of Apple devices do not include any fundamental changes.
“Another annual event for updates without too many surprises,” tweeted Gene Munster of Loup Funds.
Apple also introduced its new smart watch model, Apple Watch Series 7, with a larger screen than the previous version, ensuring 50% more space for text.
The American technology company redesigned the user interface with larger buttons, the screen margin is just 1.7 millimeters and the battery charges 30% faster than the Series 6 model, with an autonomy of 18 hours.
At Apple's annual event, the new iPad, with the A13 Bionic processor and a 12 megapixel front camera, and the new iPad Mini, the smaller version of that 'tablet', were also presented.
The company based in Cupertino, California, opened the presentation of the new devices with these two news, in which the main protagonist was the iPhone 13.
On Monday, Apple revealed that it had resolved a system flaw that left iPhone phones and other devices vulnerable to the Israeli company NSO's Pegasus spy software.
The flaw was detected by Citizen Lab investigators, who discovered that a Saudi activist's iPhone had been infected via iMessage, Apple's messaging system.
According to this University of Toronto internet security organization, Pegasus has been exploiting this vulnerability "since at least February 2021".