This application project conducted by the Regional Government of Madeira, is coordinated by ASTECH (company in the area of mobility) and is integrated in the area of tourism, digitization and intelligent mobility, integrated in the mobilizing agendas of the Recovery and Resilience Plan (PRR)
The information highlights that “the largest share of this investment (75%) is associated with entities located in the Autonomous Region of Madeira”.
Madeira+ (Advanced, Smart and Sustainable Madeira) was one of 140 projects presented in this area of the PRR, at a time when the main economic sector in the region and the country, tourism (which in 2019 represented about 16% of the Gross Domestic Product (GDP)), shows “positive signs” of recovery.
Tourism was one of the activities most affected by the covid-19 pandemic, with estimates pointing to a loss of 600,000 jobs.
The promoters of this project argue that the sector needs to “adjust priorities for a faster and more sustainable recovery”, increasing companies' competitiveness by investing in digitization and sustainability.
It also maintains that they must recognize that "there is a new competitive level where new winners will emerge and where the digital and climate transition will make a difference"
In the document, they explain that the Madeira+ project aims to develop a 'digital tourist' concept, with the creation of an intelligent management platform.
In this tool it is possible to access an integrated offer of tourism services, from mobility, hotels, restaurants and leisure programs.
It also integrates interfaces and means of mobility (bicycles and electric vehicles) specially developed for the tourist environment and its articulation with public transport with low carbon dioxide (CO2) emissions.