Primark will increase the prices of some garments from the autumn/winter collection in Portugal, an official from the company told ECO. The decision is justified by the “growing” inflationary pressure, which was exacerbated by the war in Ukraine, as well as due to the “strengthening of the dollar”.
Associated British Foods, which owns Primark, had warned that it would “selectively increase prices in the value clothing chain” on its autumn/winter collection, due to rising inflation in the UK. In a statement, quoted by Bloomberg, the group also guaranteed that the spring and summer collections will maintain their prices. And the rise in prices for the next season will also be reflected in the Portuguese market.
“Due to increasing inflationary pressure and the strengthening of the dollar, we will have to carry out selective price increases in some of the stock of our autumn/winter collection. However, we are committed to ensuring our leadership in competitive and affordable prices for everyday life”, confirmed an official Primark source, when asked by ECO about whether the price increase extended to the Portuguese market.
The company declined, however, to advance the percentage of the respective increases.