“We’re thrilled to have been selected by Xiaomi to be part of their FAST channel’s portfolio. Deliver our global content to a such important partner is a crucial step for FUEL TV continued expansion efforts” stated Fernando Figueiredo, CEO of FUEL TV. He added, “This launch is a testament to the strength of the FUEL TV brand and the growing interest of action sports around the world, as demonstrated by the latest addition of Skate, Surf and Bmx to Tokyo Olympics, and already confirmed in the next 2 Summer Olympics in Paris 2024 and LA 2028.”
Felipe Castilho, CRO of FUEL TV, comment: “This is an ideal partnership for FUEL TV. Our fast-growing channel focus on bringing quality action sports to millennial and Gen Z audiences and this chimes with Xiaomi’s extraordinary growth with similar audiences around the world.”
MiTV+ Xiaomi Platform is now powered with FUEL TV’s original programming, covering surfing, skateboarding, snowboarding & skiing, BMX, mountain biking and all the lifestyle, music, art and fashion around such sports. FUEL TV channel programming includes original series, films and live events to be offered to Xiaomi users.