“We were the first to boldly launch a veggie burger in 2019, in partnership with The Vegetarian Butcher, a brand from Unilever, at a time when the market seemed not to be looking for much of these products. At the time we launched practically all over Europe at the same time, including Portugal. This is the second phase of this bet focus”, said Jorge Carvalho, general director of Burger King Portugal and Spain.
According to a report by Marketeer, for a month this restaurant will only serve vegan products. “We are trying to democratise access to this type of product”, he underlined, guaranteeing that this shows the will to develop the market. A development that at Burger King involves not only the growth in the number of stores (currently there are 167 restaurants in Portugal) so that consumers can access the brand anywhere in the country, but also giving the opportunity to all to try plant-based products.
“This store is iconic in the city. It has everything that is Burger King and has city identification. When we thought of doing something that no one dared before, it had to be here, a space that combines the local and the international”, explains Jorge Carvalho, revealing that this location receives, on average, between 400 and 500 customers per day.
“Partnering with The Vegetarian Butcher helps us to come with the same flavour and deliver our iconic products to the market, but in a 100% vegan version.”