The non-alcoholic beverage will be available in 300 pubs across Ireland over the course of the weekend. Four pubs will also be rebranded as “Guinness 0.0 pubs”: O’Donoghues of Merrion Row, Dublin; O’Connell’s in Eyre Square, Galway; O’Sullivan’s in Douglas, Co. Cork; and Common Market in Belfast.

Alan McAleenan, Brand Director of Guinness Ireland, told the Irish Mirror: “St. Patrick’s Day is one of the key highlights in the social calendar, a day when we are proud to celebrate our heritage and Irish culture.

"We are delighted to be championing our non-alcoholic beer, Guinness 0.0, in our largest ever responsible drinking campaign in Ireland, and encourage everyone to engage in an enjoyable and responsible way to make it a St. Patrick’s Day to Remember”.

On top of the pub locations, free pints of Guinness 0.0 will also be available to those in attendance at the Guinness Six Nations Finale between Ireland and England on Saturday, 18th March.

Alongside this, Tesco clubcard holders who purchase a four-pack of Guinness 0.0 using their clubcard will be given a free four-pack of the drink.

Those interested in claiming their free pint next weekend can visit www.anyexcuse.com.