Directly and indirectly, the brand contributed last year to the creation and maintenance of 85,100 jobs in Portugal, registering an average annual increase of 12% since 2014.
Since 2014, Lidl has increased the value of its contribution to the country's GDP, totalling almost 20 billion euros for that period. In other words, between 2014 and 2022, Lidl's contribution to Portuguese GDP grew by 92% and a CAGR (compound annual growth rate) of 9%.
Of Lidl Portugal's total economic impact in 2022, 58% corresponds to the company's direct contribution through payments to suppliers, salaries and taxes, 17% corresponds to the indirect impact resulting from the activity of its suppliers and 25% corresponds to the induced impact resulting from multiplier effect of the company's activity. In other words, last year, for every euro spent by Lidl, €1.73 was generated in the Portuguese economy.
The study also reveals that last year, Lidl contributed, directly and indirectly, to the creation and maintenance of 85,100 jobs in Portugal, an increase of more than 25,000 jobs compared to the previous year. For each job created by the company, 9.7 new jobs were created in the country. Since 2014, Lidl's contribution to job creation has evolved positively, recording an average increase per year of 12% in the creation of new jobs.
The three productive sectors most impacted by Lidl's contribution to generating wealth in the country were 'Agriculture, hunting and related services', which represented 30% of the wealth generated; ‘Food production’, with an expression of 23% and ‘Building construction’ which represented 9%.
“The numbers are revealing of our work and reflect the commitment we have to the country. The presentation of this study and the conclusions reached by KPMG are proof of our daily commitment to employees, customers, producers and suppliers. Seeing that, year after year, we continue to contribute and grow in a sustained way to generate wealth and employment in Portugal, is a huge premise for us to continue investing in our path, of maximum quality at the best price”, said Bruno Pereira, Administrator of Lidl Portugal.