Rita Soares, administrator of Garrafeira Soares, the entity organising the event, told Público that the choice of this stadium to hold the Algarve Trade Experience involves “raising awareness among the approximately 6,000 people” who will pass through there.

“We chose to show a space that also has a very rich agenda, and which is not just sporting, it is also very beautiful (…), and raise awareness of something that is very important for brands, and which is transversal to [alcoholic beverage] all over the world, which is the inclusion of drinks with less or no alcohol”, explains Rita Soares.

The administrator of Herdade da Malhadinha Nova, with wine and wine tourism in the Alentejo, also reveals that the event will feature the presence of 500 brands, both national and international, including Bacardi, Pernod Ricard, Diageo and Monin.

Professionals will also have the opportunity to participate in exclusive tastings, masterclasses and workshops.

Every year the Algarve Trade Experience tries to have a relevant cultural and regional component. In 2024, the collaboration with the Loulé Criativo project will be repeated and there will also be entertainment with the Faro Philharmonic Band, which will welcome visitors.

A day ticket for the general public costs 25 euros, while a two-day pass costs 40 euros, and the doors open to the public from 6 pm. Tickets are on sale at Ticketline.