The Autonomous Region of Madeira was distinguished as the best island destination in Europe, at the European gala of the World Travel Awards that took place on 28 February at the Ritz Carlton Hotel in Berlin.

The region had already received this award in 2013 and 2014, between 2016 and 2021, and in 2023.

This distinction was made by the Azores, Canary Islands, Ibiza, Mallorca (Spain) Crete, Cyclades (Greece), Sardinia, Sicily (Italy), Malta, Cyprus, Guernsey and Jersey (United Kingdom).

Porto Santo was distinguished for the first time as the Best Beach Destination in Europe, a category in which the Algarve, Cannes (France), Corfu and Costa Navarino (Greece), Mallorca and Marbella (Spain) and Sardinia (Italy) competed.

The Madeira Promotion Association was distinguished as the Best Tourism Entity in Europe, a category in which the Tourism of France, Tourism of Austria, Tourism of Croatia, Tourism of Ireland, Tourism of Germany, Tourism of Greece, the Institute of Tourism of Spain, Tourism of Italy, the Ministry of Culture and Tourism of Turkey, Tourism of Slovenia, Tourism of Portugal and Visit England competed.

"Since 2013, Madeira has been nominated and awarded in the World Travel Awards, awards of high European and world reputation. This is undoubtedly the recognition and consolidation of what has been the positioning of the Region as a destination that is different from all others, a destination for travelers of all ages who come to us throughout the year for our nature, for our identity and cultural heritage, for the unique experiences they find here,” said the regional secretary of Tourism and Culture and president of the Madeira Promotion Association, Eduardo Jesus.

Regarding the distinction given to Porto Santo, the president said that it was “an award that will certainly allow a strengthening of the island's communication at the international level”, opening the possibility of increasing tourist demand, contributing to blur the effects of seasonality”.